What Is AdLever? Precise TV Advertising for Businesses of Any Size

AdLever is a self-serve advertising platform that shows your ads to the specific audience you choose, on streaming TV (also called connected TV, or CTV), online video and display. You bring a customer list or build an audience from 600+ audience attributes, and AdLever reaches it household by household, on the devices of the people who live there. Campaigns start at about $26 a day, and the Core plan has no platform fee.

What does AdLever do?

Most TV advertising is bought by the program or by the market. You pay for everyone who is watching and hope enough of them are your customers.

AdLever works the other way round. You decide who should see the ad first, and the ad is delivered only to those households. The industry name for this is addressable TV advertising. You may also hear it called targeted TV advertising.

In practice, a roofer can reach homeowners in the five ZIP codes they serve. A restaurant can reach families within a short drive. A shop can reach the customers already on its mailing list. The same audience can see the ad on the living-room TV, in online video, and in display ads on the websites and apps they use.

Why is precise targeting more effective?

Less of your budget goes to people who can never become customers.

A cable or broadcast buy covers a whole market. If you serve one corner of it, most of what you paid for is wasted. When you choose the households, the money goes only to homes that fit.

Two numbers show the difference:

• When you bring your own list, AdLever matches it to verified households at a rate above 90% on average.
• AdLever campaigns average 6× the industry click-through rate.

Precision also changes what a small budget can do. The money that would reach a whole city once can reach a few thousand of the right households many times, and repetition is how people come to remember a name.

How does AdLever work?

There are four steps, and you can do all of them yourself on the self-serve CTV advertising platform.

1. Choose your audience. Upload a customer list, connect your CRM or CMS (e.g. Wix), or build an audience from 600+ attributes such as location, income, home ownership and presence of kids. You don’t need a list to start.
2. Add your ad. Upload a video or display ad you already have, or generate one in the platform from your logo, photos and website. You review and edit it before anything runs.
3. Set your reach and launch. Choose how many households to reach, how often they should see the ad, which formats to run (streaming TV, video, display) and your dates. You see the estimated cost before you launch.
4. See how it ran. Your dashboard reports impressions, clicks and click-through rate along with audience scores, and LeverScore™ sums them up in one number.

Most first campaigns go from account creation to launch in 20 minutes or less.

Where do the ads show?

With streaming TV advertising, your ads show on the services your audience watches, which can include Netflix, Disney+, Hulu, Peacock, Paramount+ and Roku, as well as in online video and display placements.

You don’t buy one channel at a time. You choose the audience, and the ad follows those households across the services they use. Here is how that works.

What does AdLever cost?

• No platform fee on the Core plan. You pay for the advertising itself.
• Streaming TV campaigns start at about $26 a day for 1,000 households at the lowest frequency. The cost rises with the number of households and how often they see the ad.
• Your own list costs nothing extra to use. An audience built from AdLever data costs $0.25 per record.
• An optional Pro plan adds a monthly allowance of free contacts obtained through our platform, downloads of your data and creative, and priority support.

The estimator on the pricing page shows the cost for a specific audience size and frequency.

Who uses AdLever?

• Local and regional businesses: home services, restaurants, real estate, franchises and multi-location brands.
• Marketing agencies, which run campaigns for their clients on the platform.
• Political campaigns, which reach the voters in a district from a voter file.

You don’t need a media-buying background. If you already work with an agency or a marketer, they can run your campaigns on AdLever too.

What AdLever doesn’t do

• It doesn’t run social media ads. AdLever doesn’t place ads on social platforms such as Facebook, Instagram or TikTok. Your ads run on streaming TV, in premium online video, and in display placements on websites and apps.
• You don’t pick a program or a time slot. You pick the audience, and delivery follows them.
• It doesn’t track your sales. Reporting covers how the campaign was delivered and how people engaged with the ad. To see calls, visits or sales, use your own records. This guide shows how.

Next step

Book a demo and we’ll walk through an audience for your business, or estimate a campaign on the pricing page.