Advertising technology, explained clearly

Reporting shows which households were reached, how often, and how they responded — reach, delivery, audience quality, and engagement, summarized as LeverScore™. Because targeting starts from verified households, you can see response at the household level rather than inferring it from aggregate impressions.

Yes, and it's one of the most common uses. A contractor, HVAC company, restaurant, or professional services firm can build an audience of homeowners in a defined service area with the income and home-value characteristics that fit their work, then reach those households on streaming TV for a daily budget comparable to a search campaign.

Yes. Audiences can be built around geography as narrowly as needed — specific ZIP codes, a city, or a county — and combined with household attributes so you're reaching the right homes within that area rather than everyone in it.

No. You can upload video you already have, or generate campaign-ready video in the platform from your existing brand assets. Generated creative can be reviewed and edited before it runs.

No. AdLever is self-serve — you build the audience, add or generate creative, set your budget, and launch from one workflow. Many agencies use AdLever to run campaigns for their clients, so if you already work with one, they can run yours on the platform.

It can be, with one condition: frequency matters more than reach. A household that sees your ad once is unlikely to remember it. A smaller budget concentrated on a tighter audience, seen repeatedly, generally outperforms a larger audience reached once. AdLever campaigns are built around this — display campaigns deliver a minimum of 17 impressions per household per week.

Yes. Streaming TV was once limited to brands with large media budgets, but audience-based buying changed that. Streaming TV campaigns on AdLever start at $26 per day — comparable to what many small businesses already spend on search or social. Local service businesses, restaurants, contractors, real estate professionals, and single-location retailers run streaming campaigns at this level.

LeverScore™ is AdLever's summary measure of campaign performance — a single figure combining reach, delivery, audience quality, and engagement so you can see how a campaign is doing without reading four separate reports. It appears in your dashboard and updates as the campaign runs.

Most first campaigns go from account creation to launch in 20 minutes or less. The guided workflow takes you through building an audience, adding or generating creative, and setting a budget and schedule. No media buying experience is needed, and there's no waiting on a sales call or an insertion order.

AdLever matches audiences to verified households at a rate above 90% on average. Matching is against real household records, not modeled audiences built from behavioral inference — so when a campaign reports reaching a household, that household was actually matched.

The AdLever Help Center is a growing database of resources to help you have the best campaign experience possible. If there's anything it doesn't cover, you can contact our support team directly. Our typical response time is just a few minutes during regular business hours.

Yes. AdLever works with digital agencies and other partners that want to use the platform for client campaigns or extend their advertising capabilities. Learn more on the Partners page.

Wix is live today — connect your store and push customer records straight into AdLever as a campaign audience, without exporting a file. Mailchimp and WordPress are in development. If you're not on a supported platform, you can upload a customer list directly as a CSV, or request an integration on the contact page.

Streaming TV campaigns on AdLever start at $26 per day for a minimum audience of 1,000 households at the lowest frequency. What you pay depends on how many households you want to reach, how often each should see the ad, and which ad formats the campaign runs on. Display campaigns start at $1,500 per month, or about $30 per day, and can run on their own. The estimator on the Pricing page will model a specific budget.

Your dashboard shows campaign reach, delivery, audience quality, and engagement, plus LeverScore™ — AdLever's summary measure of how well a campaign is performing against its audience. Reporting updates as the campaign runs, so you can see delivery and response without waiting for an end-of-flight report.

Yes. Upload your customer list and AdLever matches those records to verified households at a rate above 90% on average. Those households then become a campaign audience you can reach on streaming TV, video, and display. Because matching happens at the household level rather than through browser tracking, it works across every connected device in the home.

Two options. Upload creative you already have, or use AdLever's built-in AI creative tools to generate video and display ads from your existing brand assets — logo, images, copy, and colors. Generated creative can be reviewed and edited before anything runs, and any creative you've used is saved so you can reuse it in a later campaign. You do not need a production company or a design team to get a campaign live.

Yes. Any audience you build is saved to your account and can be reused, duplicated, or edited for a later campaign. This matters for seasonal businesses running the same campaign each year, and for follow-up campaigns to a group you've already reached.

Four ways to build an audience. Upload your own customer list and AdLever matches those records to verified households. Connect an integration such as Wix and push customer records straight in without exporting a file. Build a new audience from more than 600 household attributes — age, income, home ownership, presence of children, credit score, occupation, geography, and more. Or reuse an audience you've already built and saved. All four can be combined in a single campaign.

No. AdLever is built so a business owner can run a campaign without a media buying background. You choose who you want to reach using plain-language audience filters, the platform handles inventory buying and delivery, and reporting is written to be read rather than decoded. If you already work with a marketer or agency, they can run campaigns on AdLever too.

Five steps. Create an account, bring in your own customer list or build an audience from household data, add your creative or generate it in the platform, set your budget and schedule, then launch. The guided workflow walks through each step, and no media buying experience is needed. Most first campaigns go from account creation to launch in 20 minutes or less.

AdLever is built for businesses that want to run their own streaming TV and display advertising without going through a media agency — local service businesses, restaurants, contractors, real estate and mortgage professionals, franchises, and multi-location brands. Agencies and partners also use AdLever to run campaigns for their clients. If you can define who your customers are, you can build and launch a campaign.