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Once a household is verified, it resolves into the specific devices inside it. Media is bought on those devices only.
Addressable
Most TV advertising buys an audience segment and hopes the right people are watching. Addressable TV advertising starts from a known list of households and delivers only to those homes. The audience is decided before the campaign runs, not estimated afterward.
Your own list
If you already have customer or prospect contacts, those records can be matched to verified households and reached on the connected devices in those homes. It works like CRM retargeting across streaming TV and display — the audience is people you already know, not visitors picked up by a pixel.