How targeting works

One household. Every device in it.

Start from a customer list, a CRM export, or an audience you build from 600+ attributes. AdLever matches that audience to verified households, then resolves each household into the devices of the people who live there. Media is bought on those devices only.

Verified

One household

A real name and address, from your list or your built audience.

Connected TV

Living room

ID 4F2A

Phone

Always carried

ID 91C7

Tablet

Shared device

ID B03E

Laptop

Home and work

ID 7D18

1 Match the household

2 Find its devices

3 Buy only those devices

4 Follow them anywhere

We start with a verified address: from the customer list or CRM export you uploaded, from an audience you built in AdLever from 600+ audience attributes, or from household data you purchased through us.

Addressable

What addressable TV advertising means

Most TV advertising buys an audience segment and hopes the right people are watching. Addressable TV advertising starts from a known list of households and delivers only to those homes. The audience is decided before the campaign runs, not estimated afterward.

Your own list

Retargeting your own list on streaming TV

If you already have customer or prospect contacts, those records can be matched to verified households and reached on the connected devices in those homes. It works like CRM retargeting across streaming TV and display — the audience is people you already know, not visitors picked up by a pixel. No list yet? Build an audience from 600+ audience attributes instead, and the matching works the same way.