Platform Feature

CRM retargeting that starts with the customers you already have

Bring first-party customer records into AdLever and turn owned data into campaign-ready audiences across streaming TV and display, without giving up control. No records yet? Build an audience from 600+ audience attributes instead.

Audience & Data

Customer-owned data

An audience data platform built on data you already own

An audience data platform turns the records a business already owns, such as customer emails, mailing addresses, and CRM exports, into audiences it can advertise to. In AdLever, those records are matched to real households at a 90%+ average match rate and reached on streaming TV, premium video, and display. Your list builds the audience and isn't sold, and it costs $0 to use; without a list, the Audience Builder does the same job from 600+ attributes.

How household-targeted advertising works, step by step

What you can do

Upload customer lists, CRM retargeting, Reuse proven audience groups, Maintain control of first-party data

What you can target

How it fits

Your audience carries straight into creative, campaign setup, and reporting. Build it once and it's there when you launch, and again when you look at what it delivered.

Capability
Audience & Data
Related
Experience
Self-service programmatic
Get Started

Put this to work on your next campaign

Bring an audience or build one from 600+ attributes, create the ads, and activate across premium screens through one transparent platform.