Platform Feature

Build audiences around real households

Layer demographic, geographic, financial, household, and interest-based attributes to create precise target groups.

Audience Builder

600+ audience attributes

An audience targeting platform you can actually read

Advanced targeting should be understandable. You pick the attributes that describe your customer and see how many households match before you spend anything.

What you can do

Household-level targeting, Geographic and demographic filters, Financial and ownership signals, Saved audience workflows

What you can target

Age, Gender, Marital Status, Presence of Kids, Presence of Pets, Home Ownership, Estimated Home Value, Estimated Net Worth, Credit Score, Occupation, Political Party, Geographic Location

How it fits

Your audience carries straight into creative, campaign setup, and reporting. Build it once and it's there when you launch, and again when you look at what it delivered.

Capability
Audience Builder
Related
Experience
Self-service programmatic
Get Started

Put this to work on your next campaign

Bring your audience, build campaign creative, and activate across premium screens through one transparent platform.