Platform Feature

Build audiences around real households

Layer demographic, geographic, financial, household, and interest-based attributes to create precise target groups.

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Audience Builder

600+ audience attributes

Powerful capability without unnecessary complexity

Advanced targeting should be understandable. Audience Builder translates sophisticated data into a clear workflow that businesses and agencies can actually use.

What you can do

Household-level targeting, Geographic and demographic filters, Financial and ownership signals, Saved audience workflows

What you can target

Age, Gender, Marital Status, Presence of Kids, Presence of Pets, Home Ownership, Estimated Home Value, Estimated Net Worth, Credit Score, Occupation, Political Party, Geographic Location

Designed as part of one workflow

This capability is not an isolated tool. It connects to the rest of the AdLever campaign experience so users can move from audience to creative, launch, and measurement without unnecessary handoffs.

Capability
Audience Builder
Related
Audience & Data
Experience
Self-service programmatic

Explore more of the platform

AdLever
Platform
Build & Create
How Targeting Works
From list to device-level delivery
Audience & DataBring in your first-party dataAudience Builder
Build precise household audiences
AI Display Creative
Generate display ad variations
AI Video Creative
Video and pre-roll assets
Launch & Measure
Campaign Builder
Set budget, timing, and delivery
Channels & Inventory
Where your ads appear
Premium InventoryCross-screen media accessReporting & LeverScore™Performance beyond vanity metricsIntegrationsWix live now, more coming
Interactive Demo

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Walk through building an audience, creating ads, and launching a campaign in the live product.

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Solutions
Businesses
Small BusinessesEnterprise reach without enterprise complexity.Home ServicesReach homeowners in the areas you serve.FranchisesScale campaigns across local markets.RealtorsReach qualified local households.Mortgage ProfessionalsTarget audiences aligned with lending criteria.
Marketing & Agencies
Marketing AgenciesManage sophisticated campaigns for clients.Direct Mail CompaniesExtend mailing lists into digital channels.Media BuyersBring more precision and transparency.
Specialized
Political CampaignsBuild precise geographic audiences.Platform IntegrationsAdd advertising activation to your product.View All Solutions →Explore every industry and use case.
Partners
Resources
Learn
Resource HubBrowse all AdLever content.
Guides
Practical guides to streaming TV advertising.
InsightsAdvertising strategy and education.Best PracticesPractical guidance for running better campaigns.Product UpdatesNew features and platform improvements.News & MediaAnnouncements, coverage, and press resources.
Support
FAQAnswers about audiences, campaigns, pricing, creative, and support.Help Center ↗︎Platform guidance and support.Interactive Demo ↗︎Explore the product workflow.
Pricing
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Platform
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Platform OverviewHow Targeting WorksAudience & DataAudience BuilderAI Display CreativeAI Video CreativeCampaign BuilderChannels & InventoryPremium InventoryReporting & LeverScore™Integrations
Solutions
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Small BusinessesHome ServicesFranchisesRealtorsMortgage ProfessionalsMarketing AgenciesDirect Mail CompaniesMedia BuyersPolitical CampaignsPlatform IntegrationsView All Solutions →
Resources
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Resource HubInsightsGuidesBest PracticesProduct UpdatesNews & MediaFAQHelp Center ↗︎
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Put this to work on your next campaign

Bring your audience, build campaign creative, and activate across premium screens through one transparent platform.

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