AdLever Pro: What You Get for $79 a Month, and When Free Is Enough

AdLever Pro is the paid plan on AdLever. It costs $79 a month, or $49 a month billed yearly, and adds three things to the free Core plan: 5,000 contacts of AdLever audience data every month, downloads of your audience data and creatives, and priority support. You don’t need Pro to run a campaign on streaming TV (also called OTT or connected TV, CTV), video or display. Pro is for advertisers who build audiences from AdLever’s data, or who want to take their audiences and ads out of the platform.

What the free plan already includes

The Core plan is $0 a month, with no platform fee, and it’s the plan every account starts on. It includes:

• Unlimited campaigns
• Unlimited AI-assisted display and video creatives
• Display campaigns
• Streaming TV (OTT / CTV) and video campaigns

On Core you pay only for the advertising itself. Streaming TV campaigns start at 1,000 households, about $26 a day at the lowest frequency, and the cost rises with the number of households and how often they see your ad.

Your audience data is priced separately from the ads, and it works like this:

• Bring your own list (customer emails, mailing addresses, a voter file, or contacts from your CRM or Wix site) and the data costs nothing extra.
• Build an audience from AdLever’s data, using the 600+ attributes in the Audience Builder, and each contact costs $0.25.

That second line is where Pro comes in.

What AdLever Pro adds

1. 5,000 contacts of audience data every month

If you don’t have a customer list, or your list is too small for a campaign, you build your audience inside AdLever from attributes such as location, income, home ownership and presence of kids. Here is how that works without a list. Each contact in that audience is a verified household record, and on Core each one costs $0.25.

On Pro, the first 5,000 contacts you use each month are included in the plan. At $0.25 each, that is $1,250 of audience data a month.

A campaign starts at 1,000 households, so 5,000 contacts covers several campaign-sized audiences a month, or one larger audience.

2. Download your audience data and creatives

Pro lets you download the audiences you build in AdLever and the ads you’ve made in the platform as files you keep. The household records you’ve paid for, or used from your monthly 5,000, leave with you, and so do the display and video creatives from the AI-assisted creative tools.

This is the feature agencies ask about most, because an audience built for one client can be kept in the client’s own records, and creatives made in AdLever can be used elsewhere.

3. Priority support

Questions from Pro accounts go to the front of the support queue.

When Pro pays for itself

The platform fee is the only thing that changes between plans. Media is billed the same way on Core and Pro, so the question is simply whether the included audience data is worth more than the fee.

Put plainly:

• If you use your own list and nothing else, stay on Core. Your data is already free, and Pro’s main benefit doesn’t apply. Upgrade later if you want to download audiences and creatives, or want priority support.
• If you build even one 1,000-household audience from AdLever data in a month, Pro is cheaper. The data alone would cost $250 on Core. On Pro it’s covered by a $49 to $79 fee.
• If you run campaigns for clients, Pro is the practical minimum. The 5,000 contacts stretch across client audiences, and the downloads let you hand each client their audience and their creatives.
• If you’re a political campaign with a voter file, Core is enough to launch. If you build a voter audience from AdLever’s political data instead of uploading a file, Pro covers the first 5,000 contacts each month.

What Pro doesn’t change

• The cost of the ads. Campaign minimums, the $26-a-day starting point and the streaming, video and display inventory are the same on every plan.
• The targeting. Core and Pro both match your list to verified households at a 90%+ average rate and give you the same 600+ attributes.
• Your media budget. The Pro fee is a platform fee only. Advertising is still billed separately, based on how many households you reach and how often.

Monthly, yearly or lifetime

• Monthly: $79 a month, with no contract.
• Yearly: $49 a month, billed as $588 for the year. That’s the price shown on the pricing page with yearly billing selected.
• Lifetime: AdLever Pro is also available as a one-time payment through NachoNacho, the SaaS marketplace.

How to upgrade

Create a free AdLever account, then choose Upgrade to Pro from your account. You can switch between monthly and yearly billing on the same screen. The upgrade applies to your account right away, and any campaign you’ve already built stays as it is.

Next step

Sign up for AdLever and upgrade when you need the data, or book a demo and we’ll work out which plan fits how you advertise.