Understanding Frequency in AdLever Campaigns

Set your campaign’s reach with impressions per week.

When setting up your campaign in AdLever, you’ll choose a frequency level—this determines how often your ad is shown to the selected audience. The higher the frequency, the more visibility you’ll get, but it also increases your spend.

This gives you control over campaign pacing, and is ideal for promotions that require more or less frequency depending on urgency or product type.