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Comparing Vibe.co with AdLever
Vibe.co simplifies access to CTV advertising but primarily relies on IP-based and household-level targeting. AdLever differs by using deterministic, list-based identity resolution, enabling advertisers to reach specific individuals or households based on first-party data rather than inferred location signals. For brands where precision, compliance, and repeatable audience activation matter—especially across multiple channels—AdLever provides a more exact, data-anchored alternative or enhancement to IP-based CTV buying.
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Standout Strengths
Ability to hyper target, buy household data within the platform, unlimited reach
Creative Tools
In platform data purchases, static ad creation tool
Ad Formats
Display, Pre-Roll, OTT/CTV, Premium Streaming
Primary Channels
Ability to purchase ad space in browsers and apps
Measurement / Attribution
Live health per campaign with the bespoke AdLever Score
Pricing Model
One simple price per household, per month. No complicated math needed.
Standout Strengths
Fast entry into CTV, easy setup, curated supply
Creative Tools
Simple CTV ad builder, creative QA, trafficking help
Ad Formats
15–30s CTV video, some longer formats
Primary Channels
CTV/OTT marketplace across multiple streaming apps & devices
Measurement / Attribution
Impression, reach, VTR; site visit lift via pixels; basic incrementality options
Pricing Model
CPM for CTV