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Comparing Meta Ads with AdLever
Meta Ads are powerful within Meta’s owned ecosystems, but audience activation is largely confined to Facebook and Instagram. AdLever extends list-based targeting beyond any single walled garden, allowing the same first-party audiences to be activated across premium display, CTV, and programmatic inventory. Brands often use Meta for social engagement and creative testing, while AdLever delivers broader, privacy-safe reach to those same people across the open web—without relying on Meta pixels or in-platform lookalikes.
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Standout Strengths
Ability to hyper target, buy household data within the platform, unlimited reach
Creative Tools
In platform data purchases, static ad creation tool
Ad Formats
Display, Pre-Roll, OTT/CTV, Premium Streaming
Primary Channels
Ability to purchase ad space in browsers and apps
Measurement / Attribution
Live health per campaign with the bespoke AdLever Score
Pricing Model
One simple price per household, per month. No complicated math needed.
Standout Strengths
Broad reach + rich first-party signals; strong DR performance
Creative Tools
Creative hub, dynamic product ads, templates, A/B tests
Ad Formats
Image, video, Reels, Stories, carousels, catalog, lead forms
Primary Channels
Social & in-app placements across Meta properties
Measurement / Attribution
Pixel/SDK, offline conversions, MMM support, incrementality tests
Pricing Model
Auction CPC/CPM/CPA