Comparing Google Ads with AdLever

AdLever complements Google Ads by solving a different part of the targeting equation. While Google Ads excels at intent-based and keyword-driven acquisition, it relies heavily on cookies, browsers, and contextual signals. AdLever is list-based and person-centric, enabling advertisers to activate known audiences using first-party data like email addresses or physical mailing lists—regardless of device or browser. Used together, Google Ads captures active demand, while AdLever ensures consistent reach and reinforcement across channels for known customers, prospects, and lapsed users.