| Household, Device ID Level targeting with as little as a consumer email address. | In platform data purchases, static ad creation tool | Display, Pre-Roll, OTT/CTV, Premium Streaming |
| Keywords + audience signals, in-market, custom intent, remarketing, customer lists | Asset libraries, auto-generated variants, YouTube video builder, Merchant Center | Text/search, shopping, video, responsive display, app |
| Roku 1st-party segments (viewing/household), geo, device, genre; retarget Roku users | Built-in creative approvals; optional studio/partners | CTV video (15/30s), interactive units (depending on eligibility) |
| Geo, demo, interest/behavior segments, 1P/3P audiences, site retargeting | Creative services (optional), Dynamic Creative Optimizations for CTV | 15–30s CTV video; retargeting display/social extensions via partners |
| Geo, device/OS, daypart, interest/genre; 1st/3rd-party audience options vary by supply | Simple CTV ad builder, creative QA, trafficking help | 15–30s CTV video, some longer formats |
| Demographic, interests, behaviors, lookalikes, custom audiences, retargeting | Creative hub, dynamic product ads, templates, A/B tests | Image, video, Reels, Stories, carousels, catalog, lead forms |