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Comparing Roku Ads Manager with AdLever
Roku Ads provide strong access to CTV inventory, but targeting options are typically tied to Roku’s internal data and household-level signals. AdLever adds precision by enabling deterministic, list-based audience activation across connected TV inventory, including Roku placements. This allows advertisers to run CTV campaigns that are directly anchored to their own customer or prospect lists, rather than inferred household behavior—making Roku a distribution channel within a broader, people-based AdLever strategy.
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Standout Strengths
Ability to hyper target, buy household data within the platform, unlimited reach
Creative Tools
In platform data purchases, static ad creation tool
Ad Formats
Display, Pre-Roll, OTT/CTV, Premium Streaming
Primary Channels
Ability to purchase ad space in browsers and apps
Measurement / Attribution
Live health per campaign with the bespoke AdLever Score
Pricing Model
One simple price per household, per month. No complicated math needed.
Standout Strengths
Strong Roku 1P data; direct access to Roku viewers; brand safety
Creative Tools
Built-in creative approvals; optional studio/partners
Ad Formats
CTV video (15/30s), interactive units (depending on eligibility)
Primary Channels
Roku platform inventory + Roku Channel; access to Roku audience data
Measurement / Attribution
Roku pixel for site/app events, retailer/3P match for sales lift (where enabled)
Pricing Model
CPM for CTV