Comparing MNTN with AdLever

MNTN is a performance-focused CTV platform built around site visitation and modeled attribution, but its targeting is largely device-, household-, and IP-based. AdLever takes a fundamentally different—and more precise—approach by activating deterministic, list-based audiences rooted in first-party data like emails or physical addresses. This allows advertisers to control exactly who sees their ads, not just where or on which household they appear. For brands that care about accuracy, compliance, and repeatable audience ownership—rather than inferred targeting—AdLever offers a more transparent, people-centric alternative to MNTN’s probabilistic model.