Retargeting Lapsed Customers through AdLever Using Your First-Party Data

Many businesses struggle to reconnect with customers who have stopped engaging or purchasing. These lapsed customers represent a valuable opportunity, especially when you already have their contact information stored in your CRM. By uploading this first-party data into AdLever, you can create targeted campaigns that bring these customers back. This post explains how to use your CRM data effectively for retargeting, with practical examples from industries like home improvement.

Why Retargeting Lapsed Customers Matters

Winning new customers often costs more than re-engaging existing ones. Lapsed customers already know your brand and have shown interest in your products or services. Retargeting them can:

• Increase customer lifetime value

• Boost sales without heavy acquisition costs

• Strengthen brand loyalty over time

  
  

Using your CRM data ensures you target people who have a history with your business, making your ads more relevant and effective.

How to Use CRM Data for Retargeting in AdLever

AdLever allows you to upload lists of customer data, such as emails or home addresses, to build custom audiences. Here’s how you can do it:

1. Export your CRM list

   Extract the relevant customer data from your CRM. This list should include email addresses or physical home addresses. The list can be as long as you want, as long as the data is accurate and formatted correctly.

   
   

2. Prepare your data file

   Format your list as a CSV file. Make sure the data columns are clearly labeled (e.g., Email, Address, City, Zip Code). Clean data improves matching accuracy.

   
   

3. Upload to AdLever

   Log into AdLever and navigate to the audience creation section. Upload your file and select the type of data you are uploading (email or home address). AdLever will match this data with its user base to create a custom audience.

   

4. Create your retargeting campaign

   Use this custom audience to run targeted ads. Tailor your messaging to remind lapsed customers of your value, offer incentives, or highlight new products.

   
   

Why Emails and Home Addresses Work Well

Emails are the most common identifier for digital retargeting. They link directly to user accounts on many platforms, allowing precise ad delivery. Home addresses, while less common, are also powerful for offline or local campaigns, such as direct mail or household-targeted digital ads.

Using both types of data can increase your reach. For example, if some customers don’t open emails, you can still reach them through location-targeted ads or mailers.

Practical Example: Home Improvement Industry

Imagine a home improvement company that has a CRM full of past customers who bought tools, paint, or remodeling services but haven’t made a purchase in over a year. Here’s how they could retarget these lapsed customers:

• Email list upload

The company exports a list of customer emails from their CRM. They upload this list to AdLever to create a custom audience. Then, they run ads offering seasonal discounts on popular products like power tools or garden supplies.

• Home address upload

For customers without emails or who didn’t respond to emails, the company uploads home addresses. They target these customers with local ads promoting a new showroom or a free consultation for home remodeling.

• Personalized messaging

Ads can mention previous purchases or services, such as “We noticed you bought paint last year. Ready for your next project? Get 20% off now.”

This approach reconnects the company with customers who already trust their brand, increasing the chance of repeat business.

Tips for Successful Retargeting Campaigns Using CRM Data

• Keep your data clean and updated

Remove duplicates, correct errors, and update contact details regularly to improve audience matching.

• Segment your audience

Group customers by purchase history, location, or inactivity period. Tailor ads to each segment for better engagement.

• Respect privacy and compliance

Ensure you have consent to use customer data for marketing. Follow regulations like GDPR or CCPA to avoid legal issues.

• Test different ad creatives

Experiment with various offers, images, and messages to see what resonates best with your lapsed customers.

• Monitor and adjust

Track campaign performance and refine your audience or messaging based on results.

Other Industries That Benefit from CRM-Based Retargeting

While home improvement is a clear example, many other sectors can use this strategy:

• Retail

Bring back shoppers who haven’t purchased in months with personalized product recommendations.

• Fitness centers

Reach members whose memberships expired with special renewal offers.

• Travel agencies

Target past travelers with deals on new destinations or seasonal packages.

• Automotive services

Remind customers about routine maintenance or new vehicle promotions.

Final Thoughts on Using AdLever for Retargeting Lapsed Customers

In conclusion, retargeting your audience is a powerful strategy that can significantly enhance your marketing efforts and drive conversions. By leveraging platforms like AdLever, you can effectively reach out to potential customers who have previously engaged with your brand. Don't miss out on the opportunity to maximize your advertising impact. Sign up for AdLever today and start retargeting your audience to boost your sales and grow your business!