How to Effectively Build Display Ads for Your E-Commerce Site with AdLever Tools

In the bustling world of e-commerce, display ads can dramatically boost your visibility and increase sales. Yet, crafting effective display ads demands careful planning and strategy. With AdLever, e-commerce business owners can access a straightforward platform to create engaging, visually striking ads that align with their brand identity. This post will outline essential practices for building display ads and how to make the most of AdLever's robust features.

What are Display Ads?

Display

The term "display" encompasses a wide range of meanings and applications across various fields, including technology, art, and communication. In the realm of technology, a display typically refers to the visual output device that presents information in a readable format. This can include monitors, screens, projectors, and even digital signage. Each of these displays serves the primary function of conveying visual data to users, but they do so in different ways and with varying levels of complexity.

Display ads are visual ads (usually in the form of banners) that appear on websites and apps. And can be great for reaching target audiences in multiple places and boosting your visibility. You’ll often see them while reading an online article, watching a video, or playing a mobile game. Source: Semrush

Understanding Your Audience

Before you begin creating display ads, it's vital to know who your target customers are. Understanding their interests, preferences, and online behavior helps you develop ads that truly connect.

Choosing the Right Image

The image featured in your display ad is often the first element potential customers notice. An eye-catching image can prompt viewers to click through to your e-commerce website.

AdLever allows you to upload your own creative or select from a rich library of images. When making your choice, bear in mind these best practices:

• High Quality: Always opt for high-resolution images that are clear and visually engaging. According to studies, ads with compelling images can increase click-through rates by up to 47%.

• Relevance: The image should connect directly to the product or service you are promoting. For instance, if you sell sports equipment, use images of athletes using your products.

• Brand Consistency: Stick to images that reflect your brand’s aesthetics and values. For instance, if you position your brand as luxury, choose images that convey elegance and sophistication.

  
  

By following these guidelines, your display ads can effectively capture attention and encourage clicks.

Customizing Colors to Match Your Brand

Color significantly impacts how your brand is perceived. AdLever enables you to customize your display ad colors, ensuring brand consistency across all marketing materials.

When selecting colors, consider:

• Brand Colors: Incorporate your brand’s primary colors to create a cohesive look.

• Contrast: Ensure sufficient contrast between text and background colors to enhance readability.

• Emotional Impact: Different colors evoke distinct feelings. Choose colors that align with your brand message; for instance, blue conveys trust, while green denotes growth and health.

  
  

By thoughtfully choosing your colors, you can strengthen your brand identity and boost ad effectiveness.

Crafting an Engaging Headline

The headline of your display ad is crucial for grabbing attention and driving clicks. A strong headline should be concise, clear, and compelling.

Here are some strategies for crafting effective headlines:

• Be Direct: Clearly state what you are offering.

• Use Action Words: Use powerful verbs like "Shop Now," "Discover," or "Get Started" to spur immediate action.

• Create Urgency: Include time-sensitive phrases like "Limited Time Offer" or "Sale Ends Soon" to prompt users to act quickly.

  
  

AdLever makes editing your display ad headlines simple, so leverage this feature to create powerful, appealing headlines.

Writing a Compelling Description

The description of your display ad can provide essential context and persuade potential customers to visit your site.

When drafting your description, keep these points in mind:

• Keep It Short: Ensure clarity while conveying the key information. Aim for 1-2 sentences that communicate core benefits.

• Highlight Benefits: Focus on what makes your product special and how it benefits the customer. For example, you might say, "Experience unmatched comfort with our ergonomic chairs designed for all-day use."

• Include Keywords: Integrate relevant keywords organically to enhance search engine ranking. This can result in a 14.6% increase in conversion rates over traditional outbound marketing.

  
  

AdLever’s editing tools allow easy customization of your ad description, so invest time in crafting a message that truly resonates with your audience.

Creating a Strong Call to Action (CTA)

A powerful call to action (CTA) guides users on their next steps, whether it's visiting your website, subscribing to a newsletter, or making a purchase.

For effective CTAs, consider:

• Be Clear: Use straightforward language that tells users exactly what to do. For instance, "Join Now for Exclusive Offers."

• Make It Stand Out: Use bold colors and fonts for your CTA to draw attention.

• Test Different CTAs: Experiment with various wording and placements to identify what works best. Data shows that changing CTAs can boost conversion rates by up to 30%.

  
  

AdLever allows you to customize your CTA, so take full advantage of this to create a strong prompt that encourages action.

Testing and Optimizing Your Ads

After launching your display ads, monitor their performance and adjust as necessary.

To optimize effectively, consider these strategies:

• A/B Testing: Create multiple versions of your ads with subtle variations in images, headlines, or CTAs to identify what performs best.

• Analyze Metrics: Use analytics tools to track key performance indicators (KPIs), such as click-through rates (CTR) and conversion rates. Ads with high CTRs generally indicate better engagement, while a conversion rate above 2% is often seen as a benchmark for success.

• Iterate: Make data-driven adjustments based on your findings. Continuously refining your ads can lead to sustained improvements and increased sales over time.

  
  

By consistently testing and optimizing your display ads, you can create more effective campaigns and attract more visitors to your e-commerce site.

An example dashboard in AdLever that helps you understand how a campaign is performing.

Wrapping Up Your Ad Creation Journey

Crafting effective display ads for your e-commerce site can be straightforward and rewarding. With AdLever’s intuitive tools, even small business owners can design attractive ads that resonate with their audience. By paying attention to core elements like images, colors, headlines, descriptions, and CTAs, you can create ads that engage customers and drive conversions.

Always remember to test and refine your ads to adapt to the competitive landscape of e-commerce. By employing the right practices, display ads can become a significant asset in your marketing strategy.

By following these recommendations, you can leverage AdLever's capabilities to build display ads that are not only visually appealing but also highly effective. Happy advertising!