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How to build effective display ads for an e-commerce site using AdLever's creative tools.
In the bustling world of e-commerce, display ads can dramatically boost your visibility and increase sales. Yet crafting effective display ads demands careful planning and strategy. With AdLever, e-commerce business owners can access a straightforward platform to create engaging, visually striking ads that align with their brand identity.
Display ads are visual ads—usually in the form of banners—that appear on websites and apps. They’re a strong way to reach target audiences in multiple places and boost visibility. You’ll often see them while reading an article, watching a video, or playing a mobile game.
Before you begin creating display ads, it’s vital to know who your target customers are. Understanding their interests, preferences, and online behavior helps you develop ads that truly connect.
The image featured in your display ad is often the first element potential customers notice. An eye-catching image can prompt viewers to click through to your e-commerce website.
AdLever lets you upload your own creative or select from a library of images. A few things worth keeping in mind when making your choice:
Color significantly impacts how your brand is perceived. AdLever lets you customize your display ad colors to keep things consistent across all marketing materials.
When selecting colors, consider your brand colors for a cohesive look, sufficient contrast between text and background for readability, and the emotional tone different colors carry—blue tends to convey trust, green tends to suggest growth and health.
The headline of your display ad is crucial for grabbing attention and driving clicks. A strong headline is concise, clear, and compelling.
A few strategies worth trying: be direct about what you’re offering, use action words like “Shop Now” or “Get Started” to spur immediate action, and lean on time-sensitive phrases like “Limited Time Offer” when appropriate to prompt users to act quickly.
AdLever makes editing your display ad headlines simple, so use that flexibility to test what resonates.
The description of your display ad provides essential context and persuades potential customers to visit your site.
Keep it short—one or two sentences that communicate the core benefit. Focus on what makes your product special and how it benefits the customer, and work relevant keywords in organically to support search visibility.
AdLever’s editing tools make it easy to customize your ad description, so invest the time in crafting a message that resonates with your audience.
A powerful call to action guides users on their next step, whether that’s visiting your website, subscribing to a newsletter, or making a purchase.
Be clear—use straightforward language that tells users exactly what to do. Make it stand out with bold colors and fonts. And test different CTAs and placements to find what performs best for your audience.
After launching your display ads, monitor their performance and adjust as necessary.
A/B testing—creating multiple versions of your ads with subtle variations in images, headlines, or CTAs—helps identify what performs best. Track key metrics like click-through rate and conversion rate, and make data-driven adjustments based on what you find. Continuously refining your ads leads to sustained improvements over time.
Crafting effective display ads for your e-commerce site can be straightforward with the right tools. By paying attention to core elements—images, colors, headlines, descriptions, and CTAs—you can create ads that engage customers and drive conversions. Test and refine consistently to stay competitive. Build your display ads with AdLever.
Both, for different jobs. Product ads work when the item is recognisable on sight and the price is itself a reason to click—a specific piece of clothing, a bestseller, something discounted. Brand ads work when the audience has not heard of you yet, because a single product means little without context. If you are starting with one campaign, lead with the products people already buy most, since those tend to have the broadest appeal, then add brand creative once you are reaching audiences who do not know the store.
The page that matches what the ad showed. An ad featuring one product should open that product’s page, not the homepage—every extra click between the ad and the item loses people. If the ad promotes a category or a sale, the category or sale page is the right destination. The homepage is rarely right for display, because it asks the visitor to go looking for the thing they just clicked on. More on picking the destination.
Usually yes. Someone who has already bought from you knows the brand, so creative that introduces the store is wasted on them, while new arrivals, restocks, and complementary items are not. Uploading your customer list into AdLever builds an audience from those records, which you can then target separately from prospects. The messaging can differ accordingly: recognition for people who know you, explanation for people who do not. More on retargeting existing customers.
Build an audience from your own contacts or verified household data, and reach those households on the devices they actually use.