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Your Wix contacts are already a first-party audience. How to activate them across display, pre-roll, OTT, CTV, and premium streaming.
Your best retargeting audience may already be sitting inside your Wix contacts.
Every form submission, consultation request, purchase, booking, newsletter signup, and sales inquiry can add another valuable contact to a Wix business. Over time, that contact list becomes more than a CRM database. It becomes a first-party audience made up of people who have already raised their hands in some way.
The problem is that those contacts often stay inside the CRM. A business may follow up by email or phone, but its paid advertising strategy starts over with a separate set of audiences built around broad demographics, interests, or anonymous website behavior.
AdLever gives Wix businesses another option. With AdLever available through the Wix App Market, businesses can activate Wix contacts as advertising audiences and extend those relationships across display, pre-roll video, OTT, CTV, and premium streaming environments.
In plain English: someone can become a lead on your Wix site, enter your contact database, and then become part of an audience you can continue reaching beyond your website.
Wix retargeting is the practice of advertising to people who have already interacted with your business through your Wix website or contact database. That could include a prospect who submitted a form, a customer who purchased before, a consultation request, an email subscriber, a booking lead, or another known contact stored in Wix.
Traditional retargeting is often associated with anonymous website visitors: someone visits a page, a tracking technology recognizes that visit, and ads attempt to reach that person again later. That model can still be useful, but it is only one form of retargeting.
Contact-based retargeting starts with people your business already knows. Instead of relying entirely on inferred interests or anonymous browsing behavior, you can build campaigns around first-party data already collected through your customer relationships.
And retargeting no longer has to mean banner ads that follow someone around the web. The same audience strategy can extend into video and television environments.
The integration is designed to connect a workflow that is usually fragmented: your website collects the lead, your CRM stores the lead, and your advertising platform tries to find an audience. AdLever helps connect those steps so the audience data already inside Wix can become useful for paid media.
A person becomes part of your Wix contact list through a form, purchase, inquiry, newsletter signup, booking, or an existing CRM import.
Connect Wix with AdLever and choose the contacts or segments that make sense for the campaign.
AdLever uses the contact data to support household-level audience matching, turning known contacts into an audience that can be activated for advertising.
Campaigns can extend across display, pre-roll video, OTT, CTV, and premium streaming inventory.
Upload campaign creative or use AdLever's AI-assisted creative tools, configure the campaign, and launch from the same broader workflow.
The biggest advantage is context. A Wix contact is often more meaningful than a completely cold audience because that person has already interacted with the business. They may have requested information, purchased before, subscribed to updates, or otherwise demonstrated some level of interest.
That does not mean every CRM contact is ready to buy, and it does not eliminate the need for broader prospecting. It does mean businesses can make better use of first-party data they have already worked to collect.
A long sales cycle is a good example. A prospect may request a quote and then spend weeks comparing options. Email and sales follow-up remain important, but advertising can provide another layer of visibility while that decision is being made. Instead of disappearing after the form submission, the brand can remain present across the prospect's digital media experience.
Past customers create another opportunity. A business can build campaigns around seasonal services, upgrades, new products, events, or complementary offers. The contact list becomes an audience that can be re-engaged rather than a historical record that simply sits inside the CRM.
Consider a simple scenario. Someone visits a Wix website and submits a lead form but does not purchase immediately. The business may already send an automated email, assign the lead to a salesperson, or add the prospect to a nurture sequence.
With AdLever, that contact can also support an advertising audience. The goal is not to replace the existing follow-up process. It is to reinforce it by keeping the business visible across more of the places where the prospect spends time.
Your Wix contacts should not stop at your CRM. They can become your next advertising audience.
Yes. One of the most important parts of the AdLever integration is that contact-based audiences can support advertising beyond traditional web display, including OTT and CTV campaigns.
OTT stands for over-the-top. It describes video content delivered through the internet rather than through a traditional cable or satellite connection. For advertisers, OTT creates opportunities to reach audiences while they are consuming streaming video content.
CTV stands for connected TV. It refers to the television viewing environment when a TV is connected to the internet, either directly as a smart TV or through a streaming device. CTV advertising brings digital audience targeting into the large-screen experience people associate with television.
The easiest distinction is this: OTT describes how the content is delivered; CTV describes one of the screens where that content is viewed. The terms overlap heavily in advertising conversations, but they are not exactly the same. For a fuller breakdown, see streaming TV ads explained without the jargon. For a Wix business, the practical point is simpler: first-party audiences do not have to remain confined to email, social media, or website advertising. They can also support targeted streaming campaigns.
Use visual ads to reinforce offers, nurture leads, re-engage customers, and maintain brand awareness across eligible digital inventory.
Use video storytelling before or during online video content, combining a known audience with a more immersive creative format.
Extend audience targeting into internet-delivered video and connected television environments.
Depending on campaign availability, geography, and configuration, AdLever provides access to premium streaming inventory and environments associated with major services and networks such as Netflix, Hulu, Prime Video, ESPN and ESPN+, Disney+, Peacock, Paramount+, Roku, Sling TV, Tubi Live TV, AMC, and The CW.
Digital advertising has traditionally offered audiences built from interests, demographics, browsing behavior, and platform-defined segments. Those tools remain useful, especially when a business needs to find new prospects.
First-party data changes the starting point. Instead of beginning with an abstract audience description, a business can begin with real relationships: customers, prospects, leads, and other CRM contacts it already knows.
The value is not simply 'more targeting.' It is the ability to activate audience data the business has already earned and use it across more of the customer journey.
Stay visible to people who requested information, submitted a form, or took another action that suggests meaningful interest.
Promote new services, upgrades, seasonal offers, events, or complementary products to people who already know the brand.
Maintain visibility while prospects compare providers, seek approval, or wait for the right time to purchase.
Activate relevant customer or prospect segments around launches, seasonal campaigns, sales, or events.
Use display, video, OTT, and CTV to create additional exposure among people who are already familiar with the business.
The integration is also useful for agencies managing Wix websites on behalf of clients. Client sites may already be collecting valuable first-party audiences through forms, bookings, ecommerce, and CRM activity.
Instead of treating those contacts as separate from the media strategy, agencies can use AdLever to build audience segments and expand services into display, pre-roll, OTT, CTV, and streaming campaigns. That creates a more connected advertising strategy around data the client already owns.
Consumers do not experience a business in a single channel. They visit websites, open email, watch online video, browse the web, and stream television throughout the day.
The future of retargeting is therefore bigger than following anonymous website visitors with banner ads. It is about using first-party relationships to create more connected advertising experiences across screens.
For Wix businesses, that means the website can become more than the place where an audience arrives. It can become the source of the next advertising audience.
Install Streaming Video Ads | AdLever through the Wix App Market and connect the Wix site with AdLever. From there, choose the contacts or audience segments you want to activate, send them into AdLever, and build the campaign around the audience.
You can then choose the appropriate advertising format, create or upload campaign assets, configure the campaign, and launch. AdLever also includes AI-assisted creative tools that can help shorten the distance between identifying an audience and producing campaign-ready creative.
Wix businesses already spend time and money attracting leads, customers, subscribers, and prospects. Those relationships should not become dormant simply because the contact has entered the CRM.
AdLever gives businesses a way to turn existing Wix contacts into targeted advertising audiences across display, pre-roll, OTT, CTV, and streaming environments. Instead of rebuilding an audience from scratch for every campaign, businesses can start with people they already know and extend those relationships across more screens.
AdLever is now available in the Wix App Market. Create your AdLever account, connect your Wix contacts, and turn the first-party data you already have into your next advertising campaign.
Wix retargeting means advertising to people who have already interacted with your Wix website or become part of your Wix contact database.
Yes. AdLever allows businesses to send Wix contacts into the platform and use those contacts to support targeted advertising audiences.
Depending on how a business manages its Wix data, potential audiences may include leads, prospects, customers, past customers, form submissions, and selected contact segments.
Yes. Contacts activated through AdLever can support OTT and CTV campaigns alongside display and pre-roll video. OTT describes video delivered over the internet; CTV refers to the connected television it is watched on. In practice a Wix audience is not confined to one of them — the same audience can run across streaming and display together.
Yes. The integration is designed to support household-level targeting using matched contact data.
Yes. AdLever includes AI-assisted creative tools that can help users move from audience selection to campaign-ready display and video concepts.
Build an audience from your own contacts or verified household data, and reach those households on the devices they actually use.