Vibe.co simplifies access to streaming TV advertising but primarily relies on IP-based and household-level targeting. AdLever differs by using deterministic, list-based identity resolution, enabling advertisers to reach specific individuals or households based on first-party data rather than inferred location signals. For brands where precision, compliance, and repeatable audience activation matter — especially across multiple channels — AdLever provides a more exact, data-anchored alternative or enhancement to IP-based streaming TV buying.
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Ability to hyper target, buy household data within the platform, unlimited reach
In platform data purchases, static ad creation tool
Display, Pre-Roll, OTT/CTV, Premium Streaming
Ability to purchase ad space in browsers and apps
Live health per campaign with the bespoke AdLever Score
One simple price per household, per month. No complicated math needed.

Fast entry into CTV, easy setup, curated supply
Simple CTV ad builder, creative QA, trafficking help
15–30s CTV video, some longer formats
CTV/OTT marketplace across multiple streaming apps & devices
Impression, reach, VTR; site visit lift via pixels; basic incrementality options
CPM for CTV