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Vibe.co is a self-serve streaming TV platform with no minimum campaign budget and no platform, subscription, or seat fees, billed on a CPM basis. It does accept a customer list — but a CRM audience on Vibe requires at least 20,000 valid records, and Vibe resolves that list against its household graph using a mix of deterministic matching and probabilistic signals, including clustering devices that share an IP address. Vibe does not publish a match rate. AdLever starts at 1,000 matched households, matches at a 90%+ average rate, lets you build an audience from 600+ audience attributes with no list at all, and runs that same audience across streaming TV, premium video, and display from a single campaign with frequency managed per household.
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Ability to hyper target, buy household data within the platform, unlimited reach
In platform data purchases, static ad creation tool
Display, Pre-Roll, OTT/CTV, Premium Streaming
Ability to purchase ad space in browsers and apps
Live health per campaign with the bespoke AdLever Score
One simple price per household, per month. No complicated math needed.
No minimum budget or platform fee; large household graph and quick setup
Simple CTV ad builder, creative QA, trafficking help
15–30s CTV video, some longer formats
CTV/OTT marketplace across multiple streaming apps & devices
Impression, reach, VTR; site visit lift via pixel; basic incrementality options
CPM-based; no minimum campaign budget and no platform fee. CRM audiences require 20,000+ records (Vibe, Sept 2026)