AdLever
Platform
Build & Create
How Targeting Works
From list to device-level delivery
Audience & DataBring in your first-party dataAudience Builder
Build precise household audiences
AI Display Creative
Generate display ad variations
AI Video Creative
Video and pre-roll assets
Launch & Measure
Campaign Builder
Set budget, timing, and delivery
Channels & Inventory
Where your ads appear
Premium InventoryCross-screen media accessReporting & LeverScore™Performance beyond vanity metricsIntegrationsWix live now, more coming
Interactive Demo

Try AdLever before you sign up.

Walk through building an audience, creating ads, and launching a campaign in the live product.

Launch the demo ↗︎
Solutions
Businesses
Small BusinessesEnterprise reach without enterprise complexity.Home ServicesReach homeowners in the areas you serve.FranchisesScale campaigns across local markets.RealtorsReach qualified local households.Mortgage ProfessionalsTarget audiences aligned with lending criteria.
Marketing & Agencies
Marketing AgenciesManage sophisticated campaigns for clients.Direct Mail CompaniesExtend mailing lists into digital channels.Media BuyersBring more precision and transparency.
Specialized
Political CampaignsBuild precise geographic audiences.Platform IntegrationsAdd advertising activation to your product.View All Solutions →Explore every industry and use case.
Partners
Resources
Learn
Resource HubBrowse all AdLever content.
Guides
Practical guides to streaming TV advertising.
InsightsAdvertising strategy and education.Best PracticesPractical guidance for running better campaigns.Product UpdatesNew features and platform improvements.News & MediaAnnouncements, coverage, and press resources.
Support
FAQAnswers about audiences, campaigns, pricing, creative, and support.Help Center ↗︎Platform guidance and support.Interactive Demo ↗︎Explore the product workflow.
Pricing
Log In
Launch a Campaign
Start Advertising ↗
Platform
▾
Platform OverviewHow Targeting WorksAudience & DataAudience BuilderAI Display CreativeAI Video CreativeCampaign BuilderChannels & InventoryPremium InventoryReporting & LeverScore™Integrations
Solutions
▾
Small BusinessesHome ServicesFranchisesRealtorsMortgage ProfessionalsMarketing AgenciesDirect Mail CompaniesMedia BuyersPolitical CampaignsPlatform IntegrationsView All Solutions →
Resources
▾
Resource HubInsightsGuidesBest PracticesProduct UpdatesNews & MediaFAQHelp Center ↗︎
PricingPartnersContact
Log InSign Up Free
Compare

Comparing Roku Ads Manager with AdLever

Roku Ads Manager is Roku's own self-serve buying tool, built on Roku's first-party account and viewing data. It's a strong way to reach Roku viewers — but only Roku viewers. AdLever campaigns already reach households on Roku alongside Netflix, Disney+, Hulu, ESPN, and Peacock, so the question isn't Roku or AdLever. It's whether you want to buy Roku on its own using Roku's viewing segments, or reach Roku as one part of an audience you defined yourself, from your own customer list or verified household data, across every screen those households use.

AdLever
AdLever
Standout Strengths

Ability to hyper target, buy household data within the platform, unlimited reach

Creative Tools

In platform data purchases, static ad creation tool

Ad Formats

Display, Pre-Roll, OTT/CTV, Premium Streaming

Primary Channels

Ability to purchase ad space in browsers and apps

Measurement / Attribution

Live health per campaign with the bespoke AdLever Score

Pricing Model

One simple price per household, per month. No complicated math needed.

Roku logo
Roku Ads Manager
Standout Strengths

Direct access to Roku's first-party viewing data and owned inventory

Creative Tools

Built-in creative approvals; optional studio/partners

Ad Formats

CTV video (15/30s), interactive units (depending on eligibility)

Primary Channels

The Roku Channel and ad-supported apps on Roku devices and Roku TVs

Measurement / Attribution

In-platform impressions, completion rate, and conversion tracking via events; reporting stays within Roku

Pricing Model

Dynamic CPM with a $500 campaign minimum; optional max bid