AdLever
Platform
Build & Create
How Targeting Works
From list to device-level delivery
Audience & DataBring in your first-party dataAudience Builder
Build precise household audiences
AI Display Creative
Generate display ad variations
AI Video Creative
Video and pre-roll assets
Launch & Measure
Campaign Builder
Set budget, timing, and delivery
Channels & Inventory
Where your ads appear
Premium InventoryCross-screen media accessReporting & LeverScore™Performance beyond vanity metricsIntegrationsWix live now, more coming
Interactive Demo

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Walk through building an audience, creating ads, and launching a campaign in the live product.

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Solutions
Businesses
Small BusinessesEnterprise reach without enterprise complexity.Home ServicesReach homeowners in the areas you serve.FranchisesScale campaigns across local markets.RealtorsReach qualified local households.Mortgage ProfessionalsTarget audiences aligned with lending criteria.
Marketing & Agencies
Marketing AgenciesManage sophisticated campaigns for clients.Direct Mail CompaniesExtend mailing lists into digital channels.Media BuyersBring more precision and transparency.
Specialized
Political CampaignsBuild precise geographic audiences.Platform IntegrationsAdd advertising activation to your product.View All Solutions →Explore every industry and use case.
Partners
Resources
Learn
Resource HubBrowse all AdLever content.
Guides
Practical guides to streaming TV advertising.
InsightsAdvertising strategy and education.Best PracticesPractical guidance for running better campaigns.Product UpdatesNew features and platform improvements.News & MediaAnnouncements, coverage, and press resources.
Support
FAQAnswers about audiences, campaigns, pricing, creative, and support.Help Center ↗︎Platform guidance and support.Interactive Demo ↗︎Explore the product workflow.
Pricing
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Platform
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Platform OverviewHow Targeting WorksAudience & DataAudience BuilderAI Display CreativeAI Video CreativeCampaign BuilderChannels & InventoryPremium InventoryReporting & LeverScore™Integrations
Solutions
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Small BusinessesHome ServicesFranchisesRealtorsMortgage ProfessionalsMarketing AgenciesDirect Mail CompaniesMedia BuyersPolitical CampaignsPlatform IntegrationsView All Solutions →
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Comparing Meta Ads with AdLever

Meta Ads are powerful within Meta's owned ecosystems, but audience activation is largely confined to Facebook and Instagram. AdLever extends list-based targeting beyond any single walled garden, allowing the same first-party audiences to be activated across premium display, streaming TV, and programmatic inventory. Brands often use Meta for social engagement and creative testing, while AdLever delivers broader, privacy-safe reach to those same people across the open web — without relying on Meta pixels or in-platform lookalikes.

AdLever
AdLever
Standout Strengths

Ability to hyper target, buy household data within the platform, unlimited reach

Creative Tools

In platform data purchases, static ad creation tool

Ad Formats

Display, Pre-Roll, OTT/CTV, Premium Streaming

Primary Channels

Ability to purchase ad space in browsers and apps

Measurement / Attribution

Live health per campaign with the bespoke AdLever Score

Pricing Model

One simple price per household, per month. No complicated math needed.

Meta Ads Manager logo
Meta Ads
Standout Strengths

Broad reach + rich first-party signals; strong DR performance

Creative Tools

Creative hub, dynamic product ads, templates, A/B tests

Ad Formats

Image, video, Reels, Stories, carousels, catalog, lead forms

Primary Channels

Social & in-app placements across Meta properties

Measurement / Attribution

Pixel/SDK, offline conversions, MMM support, incrementality tests

Pricing Model

Auction CPC/CPM/CPA